Projects

This project began as an internal UX team initiative, pitched as an opportunity to rethink the NetWitness Platform from the ground up.

A cloud-based mobile software platform for configuration management, testing, inspecting, reporting and maintaining track, signal, bridge and communications equipment. It also provides the means to track and manage signal, train crew and dispatcher employee time and availability.

ALOPY is a digital service for analogue photographers to develop, print and experiment with new techniques.

Storypick is a blogging site that picks online content, re-edits it with a socially responsible standpoint that appeals to the youth. The main reason to re-design their current site was to make it more author-centric rather than content-driven so as to eventually build a loyal community of readers.

Stayeatsee as the name suggests is a website where one could look for homestay, resorts or hotels(stay) as well as find places around to eat and visit around in the same locality. A platform created for travel bloggers/vloggers.

Cuisine Switch is a platform that urges people to explore, experiment and experience different tastes and cuisines.

We were asked to re design any website of our choice based on the user experience of the existing service of that product. I choose to re design Loughborough Sport, as a regular user of the website I recognised certain issues with it and conducted usability testing to find out the problems it has.

Bevy is a platform for students, alumni, universities and employers to connect and form a symbiotic environment that contributes to the betterment of  the entire system of recruitment and also add transparency of  value associated with it. 

A dashboard redesign always makes you value the intricacies of design elements against the ease of use and usability testing definitely helps you do that. 

Littlefeet is a Singapore based startup that caters the needs of a new mother or going be a mom.  This was categorised into two phases

1. Booking activity classes for child/children or together.

2. Buying and selling of used goods/items (clothes, cradles, beds etc)

As part of an initiative to enhance threat detection, workflow automation, and decision-making, we integrated AI-driven capabilities into the NetWitness platform. The goal was to make AI insights actionable, streamline security operations, and provide users with meaningful recommendations in critical moments.

A procurement software company that consisted of 14 nested products. Each of these products are widely used in the procurement cycle. The business goal was to combine all these 14 products into one single product. Hence, became the reason to redesign.

Fitness is a pass based membership system where one can subscribe to five types passes, each of which offer access to a list of fitness related activities that one can schedule at any preferred gym or fitness centre for a specific duration.

Voler is a self-driven car rental service with a USP of dropping off the car at one’s preferred location. Their brand motive was also to target the common man with their competitive price range and for this to take shape, booking a car had to be as effortless and natural as possible. Basically, ‘Driving Independence’ within reach for one and all.

Chobiwala is a platform where one can buy and sell photos, a platform similar to shutter stock. But this catering the small time photographers/hobbyists.

We were asked to think about real world problems and how to solve them by creating a fine experience. The problem I focused on was to help build creative sustainable indoor and outdoor garden spaces and shift the monotony of urban spaces to an ever changing renewable environment that inspires a ‘Cleaner Living’.

F2F is primarily a B2B platform solely pertaining to the textile domain. They offer channels for textile businesses to connect and transact with each other, Market Intelligence that is customized to one’s need, information about trade fairs and textile conferences happening around the globe and the recruitment of textile talent for textile employers.  

Vymo is a personalised enterprise assistant that helps you schedule meets, communicate with your clients and peers, and organise and plan your work on the go.

Dreamgains aims to provide stock and commodity market tips and also secured financial solutions.

Galli hunt is an information services company that saves your time by finding that elusive store from your neighbourhood.